Hey Murakami Fans

November 18th, 2011

It’s not too late to raise your hand for a signed first edition of 1Q84 by entering our “Ten Things” contest. There were fewer than 300 of these signed books produced, and they feature different versions of the author’s autograph.

(Check it out: here are three Murakami fans at an opening night party in Brooklyn – each happy reader got a different version of the signed first edition.)


We’ve already gotten some great “Ten Things” contest submissions, and we’ve also gotten some desperate pleas for more time.

We get it. Rome wasn’t built in a day, War and Peace wasn’t written in a day, and 1Q84 can’t be read in a day. (Though actually if anyone thinks they CAN read 1Q84 in one day, that could be a whole other contest.) And super creative “Ten Things” lists can’t just be written at the drop of a hat.  

So (drumroll please) we are officially extending the deadline for the “Ten Things Haruki Murakami Made Me Think Of” Contest until December 31st, 2011. Unplug the phone, kick off your shoes, pour yourself some sake, and write up an entry. If Santa doesn’t make you happy this holiday season, maybe Alfred A. Knopf can.

Full contest details are here, and as before please send all submissions to us at bluestone@randomhouse.com.

Calling All Haruki Murakami Fans…

October 12th, 2011

1Q84 cover

Introducing the “Ten Things Haruki Murakami Made Me Think Of” Contest, which is open to you and your customers, and yours to share via e-newsletters, Twitter, and your extremely interesting websites.

Because we know you’re dying to write this newsletter copy: “Win a free first edition of Haruki Murakami’s 1Q84, signed by the author!”

How it works: send us a “Top Ten List” inspired by Murakami’s writing, and we’ll post it here on Bluestone.

Sample ideas to get your creative juices flowing:

 *          10 jazz pieces you could actually listen to while running

*           10 writers that Murakami has not translated (but we wish he would)

*           10 film actors who would be great at playing Murakami characters

*           10 best cat names inspired by Murakami novels

Ten winners will be selected based on creativity, and the level to which we’re jealous we didn’t think of the idea ourselves. Each winner will receive a a signed first edition of 1Q84, published by Knopf.

(We don’t have to tell you the lengths a Murakami fan will go to for a signed book. When the galleys arrived, we were so nervous about them disappearing, we hid them where we thought no one would look: behind a 1961 etiquette guide.)

Please note: we promise not to collect any of your customers’ e-mail addresses for our own random-ish promotional purposes.

You can send your submissions to us at bluestone@randomhouse.com.  The deadline is December 31st and the fine print is here.

A Super Happy Winner!

September 23rd, 2011


Hyosub reads to Nabi, the Korean jindo.
Hyosub reads to Nabi, the Korean jindo.

Read the rest of this entry »

Praying for bookstore happiness?

September 13th, 2011



We love this photograph of Suzanne Morrison praying for people to show up at an author event. It was taken at Elliott Bay in Seattle.

(The author created a series of yoga poses around bookstore events. The word “non-traditional” doesn’t begin to describe it.)

We’re guessing there’s a yoga afficianado in your store, so we hope this series inspires some fun photographs for your blogs and newsletters.

And as always, feel free to grab any of the content we link to, it’s yours for the taking.

Thank you, Suzanne, for this easy-to-execute idea. Namaste!

A summery drink for summer reading

July 7th, 2011

978-1-58008-277-8Nothing beats reading on the beach (hello, Cape Cod), on the porch (hello, Woodstock), or a sunny fire escape (hello, Brooklyn).

Here is a quick, simple, inexpensive cocktail that goes perfectly with summer reading. It’s from one of our favorite cookbooks, Super Natural Every Day by Heidi Swanson, who calls this “sangria’s dressed-down cousin.”

As part of our mission to support independent bookstores, we must point out that this can be made cheaply, in large quantities, and served at author events.

(Have you noticed that the audience Q&A is always a little livelier when wine is served?)

Tinto de Verano

Ice cubes
1 (750ml) bottle inexpensive Spanish red wine
Sparkling (naturally sweetened) lemonade or any not-too-sweet lemon-lime beverage
Fresh lemon slices

Fill each glass with as many ice cubes as will fit. Add ½ cup/120 ml wine and ½ cup/120 ml sparkling lemonade to one glass, then stir. Taste. It should be light and refreshing and not overly “juicy.” Sometimes the cheap wine you get here in the States is very concentrated and grape-y. If that is the case, you’ll need to dilute your tinto with a bit more sparkling lemonade. Fill the remaining glasses, stir, garnish with lemon slices, and serve.

serves 4 to 6

I’m Not Eligible But…

June 14th, 2011

My dog Milo and I just so happen to be such big fans of Gary Shteyngart’s Super Sad True Love Story, we couldn’t resist kicking off The Super Happy Bookloving Dogs Contest ourselves! Of course, as a Random House employee, I’m not eligible to compete in the photo contest—but alas, a girl (and her pup) can dream.

But luckily for you, booksellers and their customers alike are eligible! And Gary might just name a dog in his next novel after you. Feel free to get creative—blog, tweet, hoot, and (the good old fashioned) converse about it—spread the word for all your friends and customers to participate!

Send us a photo of yourself with a dog reading Super Sad True Love Story to bluestone@randomhouse.com and we’ll post it right here on this blog, for others to coo and fawn over, of course.

Click here to check out the fabulous first set of photo submissions!

Introducing: book trailers that are so clever, they make us break our rule about never posting book trailers.

June 7th, 2011

We were secretly hoping we would be able to get away with never posting a single promotional book trailer, because most of them put us to sleep.

(What we mostly like to watch is videos with dancing in them. Why don’t more authors dance in their book trailers?)

Today our friend Alison sent us this book trailer that Carolyn Parkhurst made for the paperback release of The Nobodies Album, and we’ve watched it three times now, and it’s just too funny not to share.

And yours to share with your customers, dear booksellers, via whatever method tickles your digital fancy.

Gary Shteyngart wants to name a character in his next novel after you.

May 20th, 2011

978-0-8129-7786-8That character is a dog. (We’re big Shteyn- gart fans, so trust us, you’d rather be one of his dogs than one of his people.)

Introducing The Super Happy Bookloving Dogs Contest, which is open to you and your customers, and yours to share via e-newsletters, Twitter, and your delightfully handsome websites.

How it works: send us a picture of yourself reading Super Sad True Love Story with a dog to bluestone@randomhouse.com, and we’ll post it here on Bluestone. One winner will be selected by the author, and Gary will name a dog in his next novel after the winner.

And just to make things a little more fun, here’s a lovely PDF of an essay that Gary wrote, with a shout-out to one of our favorite bookstores in Arizona. Like everything else on Bluestone, it’s yours to share away.

Gary and dog one gary and dog two

(Gary with his favorite weiner dog, Felix.)

Please note: we promise not to collect any of your customers’ e-mail addresses for our own evil promotional purposes. (We probably didn’t need to say it. It’s mostly the cat people who worry about stuff like that.)

The fine print is here. To check out the fabulous photo submissions, click here.

(Winner will be chosen based on artistic merit, which is highly subjective, so please don’t sue us if your picture isn’t chosen.)

NEWS FLASH! Deadline extended to Friday, August 19th.

We have been asked to extend the deadline of this contest, because some of Gary’s fans were traveling in the first part of the summer. (We’ve been to Gary’s events, so we’re pretty sure that even if they went to the beach, they’ll all still look bookish and pale in their photographs.)

“A book should be an ice-axe to break the frozen sea within us.”

May 20th, 2011

Our favorite quote from Franz Kafka, and possibly our favorite quote ever, from any writer, about books.

We’re obsessed with the new Kafka covers that Peter Mendelsund designed for Schocken. We want to stare at them endlessly. We want to print them on silk and wear them as scarves at BEA. We want to tattoo one of them in a private place (don’t try to guess where).

We want to move to a bigger apartment so we can hang posters of all of them above our sofa, and invite friends over to talk about music, and the best places to drink wine in Prague.

For your computer, iPad or iPhone: here are two splendid wallpapers that Peter designed. Feel free to download them, and share them with your customers via your website and/or your extremely clever e-newsletters.

(And do check out Peter’s blog about book design: it’s required reading around here.)

Eight Eyes by Kafka:

Eyes_1600x12001024 x 768 wallpaper

1600 x 1200 wallpaper

1680 x 1050 wallpaper

2048 x 1536 wallpaper

2520 x 1575 wallpaper

3360 x 2100 wallpaper

iPad wallpaper

Blue Kafka:

Blue Eye_1600x1200

1024 x 768 wallpaper

1600 x 1200 wallpaper

1680 x 1050 wallpaper

2048 x 1536 wallpaper

2520 x 1575 wallpaper

3360 x 2100 wallpaper

iPhone wallpaper

Only for Indiebound: an exclusive story from bestselling author Lauren Kate!

May 20th, 2011

978-0-385-73916-0 Just for the indies: an exclusive story just in time for the release of Passion, which lands in stores on Tuesday, June 14th.

This is the third book in the Fallen series, and as you likely already know, the first two were instant Indie bestsellers.

Go ahead, go crazy: you can post this to your website, tip to it in your e-newsletter, and Tweet about it with mad abandon.

Our friends at Random House send big thanks for all the wonderful support you have given Lauren Kate, going back to the marvelous Top Ten Indie Next List Pick for Fallen.